Branding

The Blocktec branding should embody a unique blend of confidence and accessibility, presenting itself as the "rockstar" of construction solutions, leading the industry with innovative products while remaining approachable and customer-focused.

It's important to balance the "geek" aspect by highlighting the technical expertise behind AAC blocks in a way that's easy to understand and relatable to a wide audience.

As a "futurist," Blocktec should emphasize cutting-edge technology and sustainable solutions, but always with a clear focus on solving real-world construction challenges efficiently and practically.

Logo in White Background

Blocktec logo in full color using a white background.

Odoo • Text and Image

Logo in Primary Blue Background

Blocktec logo in full color using the Primary Blue background.

Odoo • Text and Image

Font Style

Logo font style must be use only in logo design.

Odoo • Text and Image

Logo with Tagline in Blue

Blocktec logo in full color using the Primary Blue background.

Odoo • Text and Image

Logo with Tagline in White

Blocktec logo in full color using the Primary Blue background.

Odoo • Text and Image

Brand Colors

Primary Blue

#2D55A6

Secondary Yellow

#FFC838

Charcoal Gray

#535252

Orange

#F15927

Tagline

"AAC Made Easy"