Branding
The Blocktec branding should embody a unique blend of confidence and accessibility, presenting itself as the "rockstar" of construction solutions, leading the industry with innovative products while remaining approachable and customer-focused.
It's important to balance the "geek" aspect by highlighting the technical expertise behind AAC blocks in a way that's easy to understand and relatable to a wide audience.
As a "futurist," Blocktec should emphasize cutting-edge technology and sustainable solutions, but always with a clear focus on solving real-world construction challenges efficiently and practically.
Logo in Primary Blue Background
Blocktec logo in full color using the Primary Blue background.
Brand Colors
Primary Blue
#2D55A6
Secondary Yellow
#FFC838
Charcoal Gray
#535252
Orange
#F15927